By Marissa Kasarov
When you first began to build your business, one of the first steps that you were probably told to take was to determine your target demographic. This consisted of information such as their gender, annual range of income, location, age, and any number of other factors that describe who they are. This data helped you determine what type of products or services you would offer and maybe even how you would go about presenting them. You probably never dug much deeper than that, though.
[Read more…] about Marketing Automation, Part Two: Know Your Target
