By Marissa Kasarov
There is a popular saying in the marketing community that goes something like, “the money is in the list.” For those who are unfamiliar, this statement refers to your list of contacts and their ability to drive revenue for your business. Over time, the concept has evolved just a bit, and now that phrase may be used when speaking of email marketing lists, your list of social media followers, or even your offline sphere of influence.
[Read more…] about Marketing Automation, Part Three: Build Your List
