by 
2010-04-28 14:56:43
by Lisa Kirschner
Excellent recap of the history between Amazon.com, Apple and traditional publishing houses by Ken Auletta at The New Yorker. This has forever changed my view of Amazon!
As a writer, avid reader, former magazine editor and someone who’s kept a close eye on the emergence of ebooks and Amazon’s domination of that market, I found this article really interesting. Here at Flair, we’ve definitely seen digital publishing, social networking and Web 2.0 technologies become much more visible pieces of our clients’ projects and overall marketing strategies during the last few years.
On the morning of January 27th—an aeon ago, in tech time—Steve Jobs was to appear at the Yerba Buena Center for the Arts, in downtown San Francisco, to unveil Apple’s new device, the iPad. Although speculation about the device had been intense, few in the audience knew yet what it was called or exactly what it would do, and there was a feeling of expectation in the room worthy of the line outside the grotto at Lourdes. Hundreds of journalists and invited guests, including Al Gore, Yo-Yo Ma, and Robert Iger, the C.E.O. of Disney, milled around the theatre, waiting for Jobs to appear. The sound system had been playing a medley of Bob Dylan songs; it went quiet as the lights came up onstage and Jobs walked out, to the crowd’s applause.
