by Lisa Kirschner
Do you feel like you’re spending an insane amount of time creating and distributing emails, but you’re not seeing a good return on your investment?
Do you carefully craft a newsletter or spend hours thinking up the best prose for insightful email topics, only to find that you don’t hear anything in return except the sound of crickets chirping and your money going down the drain?
Now’s the time where you need to take a deep breath and realize that you may just be putting TOO much into your emails. Now, we’re not saying that you shouldn’t care about them at all and shouldn’t put effort into them…but keep in mind that today’s workers are completely overwhelmed and bombarded with the amount of emails in their inbox.
We recommend that you keep your emails short and sweet, focusing on quality and frequency instead of just a huge quantity of text. Heck, you might even want to follow the “nine-word email” approach and see what happens. We’ve heard great things about it and we may even be trying this ourselves here at Flair soon!
So tell us in the comments…do you spend a lot of time on email, but you don’t get good results? Or have you hit your sweet spot and determined what resonates best with your subscribers and gets them motivated to act? Do tell!
Also, you can learn more about email marketing in our free email marketing ebook. Download it now and get on a better path to email marketing success!