By Mona Mangat
It’s been a busy week full of lots of interesting news and events, including the turn of a new year. See what you might have missed while out, when it comes to content marketing for the week ending January 1, 2017. Check out a few of this week’s top stories chosen for the business savvy by Flair Interactive Services.
Here are some key new year’s resolutions that content marketers should make if they want to increase the value and effectiveness of their content. The number one point being: To create content with purpose and meaning that people can find a connection with. And of course, to promote that content so as to create a wider awareness for your brand.
See how well-written content that offers value to the reader can also be the key to building trust and relatability between you and your audience. But you have to focus on the right market too. That means you’re not going to market content on gourmet recipes to Football fans. Knowing your audience and connecting with them on their level is the fastest way to catch a potential customer’s attention, and really, you only have about eight words or eight seconds to do that.
Check out the resolutions other big players are making for their content marketing strategy in 2017. A few being, to take advantage of live video marketing and events, and to build their brand through episodic content creation. These smart tips will allow you to fine tune your approach, and will give you a new idea or two for your content marketing plan, and which direction it should be going in this year.
Find out how building trust with your customer is the main key to success in the new year. Some businesses are lucky and already have cornered their market and customer, but for those who are still defining themselves and their workforce, the practice of being credible, authentic, transparent and customer-centric will get you one step closer to winning your customer’s loyalty.
In mainstream marketing, the tech sector has lead the pack when it comes to using progressive and innovative marketing campaigns and techniques to reach their customer. Here is a list of remarkable videos that show how important it is for even smaller businesses to start looking at themselves through their customers’ eyes. There is a lot to be learned from these examples that can be applied to one’s own marketing success.
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