by Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending January 3, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. These tips will help you take a more organized approach so that you can enjoy the biggest return on your efforts.