Content Management,content,marketing,social media

Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. These tips will help you take a more organized approach so that you can enjoy the biggest return on your efforts.

[Read more…] about Top 5 Content Marketing Updates for Week Ending 1/3/2015

It didn’t take long. A little bit more than two weeks after launching an OS X app, Automattic, the company behind WordPress, is launching a Windows version. Like on OS X, this app takes advantage of the complete rewrite of WordPress.com. Learn more at TechCrunch.

[Read more…] about Top 5 WordPress Updates for Week Ending 12/11/2015

Year after year, one of the top findings – and challenges – identified in the annual reports that are released by The Content Marketing Institute is that marketers want to create content that is more engaging. It’s a top priority for any marketer no matter how effective or how big the company.  One way to engage: Surprise your audience.

[Read more…] about Top 5 Content Marketing Updates for Week Ending 12/4/2015

Social media should be fun for both businesses and their audience, but sometimes ideas for fun and engaging content can run dry. Here are just a few ideas for fun posts that you can make to your Facebook business page. 

[Read more…] about Top 5 Social Media Updates for Week Ending 11/29/2015

As the saying goes, don’t bring duct tape when you really need a screwdriver.  In this Forbes article, Brian Sutter takes a look at how content marketing tools are being used incorrectly and how that is affecting the marketing efforts of small businesses.

[Read more…] about Top 5 Content Marketing Updates for Week Ending 1/29/2015

This past year, we’ve seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers. To help you keep pace with these trends, this article takes a closer look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales. 

[Read more…] about Top 5 Content Marketing Updates for Week Ending 1/15/2015

No fundamental element of SEO has received as much scrutiny or attention over the past few years as link building. Here’s what you should expect from this controversial area of SEO in 2016.

[Read more…] about Top 5 SEO Updates for Week Ending 1/8/2015

Content marketing is no easy task. Whether you’re a one-person marketing department at a startup or CMO of a Fortune 500, doing it well—and within budget—is always a challenge. Having the right tools available to you is the key. This list should help!

[Read more…] about Top 5 Content Marketing Updates for Week Ending 4/8/2016

There are strategies in SEO that can produce results almost overnight. Similarly, there are tactics in content marketing that don’t require a lot of time to deploy, and can generate immediate leads for your company. Here are a few with some examples of them in action.

[Read more…] about Top 5 Content Marketing Updates for Week Ending 4/1/2016

Content marketing has traveled light years since its inception. We know it works, which is why our budgets for it are growing so rapidly. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Yet, many marketers are still struggling with something very important. What is the best method for proving results? 

[Read more…] about Top 5 Content Marketing Updates for Week Ending 3/25/2015