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Top 5 Content Marketing News Updates for Week Ending 6/24/2016

By Marissa Kasarov

unsplash_blog.jpgFind out what you’ve missed in the world of content marketing for the week ending June 24, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Brands and businesses are aware of the importance of content marketing, but many are still not seeing the return they’d like. Here, SocialTimes lists five common mistakes you’re still making and how to fix them.

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Top 5 Content Marketing News Updates for Week Ending 1/6/2017

By Mona Mangat

Screenshot_4-2.pngIt’s been a busy week full of lots of interesting news and events, including the turn of a new year. See what you might have missed while out, when it comes to content marketing for the week ending January 1, 2017. Check out a few of this week’s top stories chosen for the business savvy by Flair Interactive Services.

5 Commitments Effective Content Marketers Should Make in 2017
Here are some key new year’s resolutions that content marketers should make if they want to increase the value and effectiveness of their content. The number one point being: To create content with purpose and meaning that people can find a connection with. And of course, to promote that content so as to create a wider awareness for your brand.

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Top 5 Content Marketing News Updates for Week Ending 9/23/2016

By Marissa Kasarov

office-620817_640.jpgFind out what you’ve missed in the world of content marketing for the week ending September 23, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Objectives are measurable outcomes. They’re what “done” looks like, and they help you achieve your goals. Objective statements start with verbs — increase, decrease, sell. Learn more here, courtesy of Vertical Measures, with our first feature of this week’s content marketing roundup. 

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Top 5 Content Marketing News Updates for Week Ending 9/16/2016

By Marissa Kasarov

ipad-605440_640.jpgFind out what you’ve missed in the world of content marketing for the week ending September 16, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. One of the most reader-friendly, popular types of content is blog posts, but they need to be worth your readers’ time and attention. Check out these great tips offered by Business 2 Community. 

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Top 5 Content Marketing News Updates for Week Ending 9/9/2016

By Marissa Kasarov

unsplash___copyright_free___desk.jpeFind out what you’ve missed in the world of content marketing for the week ending September 9, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Companies like American Express, GE, and Hubspot brilliantly use helpful and fascinating content to reach their target audience and generate amazing outcomes. But you need to be practical. You have to know what you are getting yourself into.

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Top 5 Content Marketing News Updates for Week Ending 8/26/2016

By Marissa Kasarov

unsplash___copyright_free___desk-1.jpeFind out what you’ve missed in the world of content marketing for the week ending August 26, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Google now looks for factors like bounce rates and the time spent on a page and site to see if your content is actually being read. Google is all about relevancy, and providing the best answers to consumers questions. Because of this, companies have to make sure that they make engaging, shareable content. Find out what that means for businesses here, courtesy of the Huffington Post. 

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Top 5 Content Marketing News Updates for Week Ending 8/19/2016

By Marissa Kasarov

unsplash___copyright_free___desk.jpeFind out what you’ve missed in the world of content marketing for the week ending August 19, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked immediately.

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Top 5 Content Marketing News Updates for Week Ending 8/5/2016

By Marissa Kasarov

computer-767781_960_720.jpgFind out what you’ve missed in the world of content marketing for the week ending August 5, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

As more companies enter the fold of content marketing, competing for a slice of that ROI pie, and experienced companies push forward to find new ways to connect with their audiences, content marketing trends emerge and evolve—and 2016 has been no exception to that rule.

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Top 5 Content Marketing News Updates for Week Ending 7/29/2016

By Marissa Kasarov

unsplash___copyright_free_computer.jpeFind out what you’ve missed in the world of content marketing for the week ending July 29, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

It’s not just about having a blog. Over at MarketingLand, Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase.

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Top 5 Content Marketing News Updates for Week Ending 7/15/2016

By Marissa Kasarov

office-820390_640.jpgFind out what you’ve missed in the world of content marketing for the week ending July 17, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

True content marketing means a wholesale commitment to systematic editorial planning, publication and distribution of content to achieve business outcomes (i.e. sales, fundraising), a commitment that requires structural, cultural, and systematic changes in order to achieve content marketing’s full potential. Learn more here, courtesy of EContent. 

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