Flair Interactive

by on

Top 5 Content Marketing News Updates for Week Ending 8/5/2016

By Marissa Kasarov

computer-767781_960_720.jpgFind out what you’ve missed in the world of content marketing for the week ending August 5, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

As more companies enter the fold of content marketing, competing for a slice of that ROI pie, and experienced companies push forward to find new ways to connect with their audiences, content marketing trends emerge and evolve—and 2016 has been no exception to that rule.

Search Engine Optimization is the lifeblood of any business looking to carve out an online niche for itself. After all, it’s the proven way of upping your business’ ranking when potential customers search for specific keywords. There are few types of prospects as qualified as those actively searching for your services. However, SEO is far more than simply filling your website with a list of keywords. To truly take advantage of how SEO is tracked by search engines, you have to invest in content marketing.

we have to address a hard truth: You won’t find success in content marketing without making a serious investment—whether it’s in money, time or a combination of the two. But the vast majority of businesses don’t have to spend anywhere near what a brand like Nestle does to start making progress. With some smart planning and the right approach, you can find a number of ways to minimize the cost and make content marketing economical for your organization.

Before you begin your content marketing journey, you must decide where you’re going. What does success look like? Why do you need to change what you’re doing? Be specific. Once you understand what you need and why, you can create a strong argument for a content marketing program.
 

Historically, B2B marketers have been the wallflowers and consumer marketers have been the industry rock stars. They’ve always had the biggest budgets, been the first to dive into new platforms like Snapchat, and the first to benefit from new philosophies like “shopping missions” and the “Zero Moment of Truth.” B2B marketers have always had to wait to see how trends played out in the B2C space before dipping a toe in and molding ideologies to work in the unique B2B space. With the growing popularity of content marketing, the tables have turned.

 

Did you find this weekly recap helpful? Don’t forget to join our mailing list to get these weekly updates delivered to your mailbox!

You can also schedule a 15-minute consultation now to explore how we can help you with your content and marketing needs.

{{cta(‘ae4326b4-a91c-4fd3-bfd3-7a123ba985d3’)}}

Image via Unsplash under Creative Commons Zero