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By Marissa Kasarov
Find out what you’ve missed in the world of search engine optimization for the week ending January 15, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
This past year, we’ve seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers. To help you keep pace with these trends, this article takes a closer look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales.
Building a presence on Instagram is a great way to introduce your brand to a new audience. This concept is easy for most business owners to grasp. This is a very fresh and engaging platform, especially when compared to social networks like Facebook or Linkedin, which have been around for more than a decade. The part that is difficult for most is how and where to begin.
While it is known that words have the power to influence, it may seem difficult to actually quantify just how much that article, blog, or social media post really motivated someone to buy your product. Here are a few tips for making that connection.
Today, not only have audiences fragmented, requiring a more targeted approach, but digital activity is tracked — so even if you succeed in building brand awareness, your rivals can retarget those consumers with competing offers.That’s why many brands have turned to content. Rather than paying to be sandwiched within ad breaks and between editorial pages, content marketing lets brands communicate directly with consumers.
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Featured Image Courtesy of MorningStar Lee via Flickr Creative Commons
