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By Marissa Kasarov
Find out what you’ve missed in the world of search engine optimization for the week ending January 29, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
As the saying goes, don’t bring duct tape when you really need a screwdriver. In this Forbes article, Brian Sutter takes a look at how content marketing tools are being used incorrectly and how that is affecting the marketing efforts of small businesses.
Seth Godin said it right when he stated that content marketing is the only kind of marketing that is left, and that’s why creating content with real, measurable value for your target audience is the essential backbone of content marketing. Learn more here, courtesy of VentureBeat.
With content marketing, marketers have a unique opportunity to reach out to people interested in specific niches. You need high-quality and relevant content with fresh ideas and information. Only then will you cover both aspects of content marketing as an SEO strategy. Check out this great content marketing infographic, courtesy of Tech.co.
In this day and age, users are literally drowning in content. Newsfeeds are filled to the brim with new blog posts, the web is littered with infographics and there are more photo sharing platforms than people know what to do with. That creates a problem for digital marketers, because cash-strapped company bosses aren’t going to want to invest in content production unless they can be guaranteed a return. With the help of metric-based performance indicators, you can make them that guarantee.
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