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By Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending January 3, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. These tips will help you take a more organized approach so that you can enjoy the biggest return on your efforts.
Content marketing has become a “jungle.” There is so much content out there and it has become so time-consuming to create and then promote it. A lot of businesses, in fact, have ditched their inbound content marketing programs and have gone back to strictly outbound programs. They have decided to pay for advertising that just promotes their products and services. This is a huge mistake for several reasons. Learn why in this article from Business 2 Community.
It’s tough to measure the ROI of your content. Sometimes, you’re not certain where a customer come from; other times, a customer visited your blog or social media page months ago and has just now come back to make a purchase. You can make content marketing work for you, and here are 14 ways to do that – some you may have heard before; many you may have not.
Brands are always coming up with innovative yet compelling ways to seek out and gain their customer’s undivided attention. After all, in order to get past the obstacles you encounter within the marketing environment, it is important to think out of the box instead of following the same old ideology. This article will mention 3 ways brands have been stretching their boundaries and making their content go viral by reaching new audience and rewarding the existing customers.
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Featured Image Courtesy of MorningStar Lee via Flickr Creative Commons
