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By Marissa Kasarov
Find out what you’ve missed in the world of search engine optimization for the week ending February 5, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these six content marketing trends for 2016.
Content marketing is an evolving organism that changes alongside technology and consumer preferences. If your current content strategy looks identical to the one you were using seven years ago, you’re hardly relevant. Short blog posts and keyword-stuffed website copy no longer cuts it. Read more at AllBusiness.
Search Engine Journal has done a roundup of their own. Check out what is new for content marketing in 2016 here, courtesy of Aki Libo-on.
In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging for them to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Learn more here, courtesy of Marketing Land.
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