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By Marissa Kasarov
Find out what you’ve missed in the world of search engine optimization for the week ending March 11, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Marketers are producing more content than ever before, but the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report) the focus of differentiation moving forward. The top challenge for content marketers will no longer be producing more content, but rather creating relevant content, in the right mix of formats, that connects with buyers on an emotional level. Here’s some data that will help your business elvolve with consumer demand.
It can be a struggle to know when you should take the minimalist approach versus going all-in. That’s the enigma we are confronting in this article. When is low-key better than the whizbang alternative?
When creating a content marketing strategy, too many companies are unsure of where to begin and fail to gain traction from the start. Loyalty360 has recognized this need for direction in content marketing and offers five tips for engaging audiences and building brand loyalty.
For brands, Instagram is becoming a lot more like parent company Facebook — and the latest moves show how the image-sharing network is trying to increase its appeal to advertisers. Learn more here, courtesy of Marketing Dive.
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