by \By Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending October 22, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Developing a Keyword Strategy for Your Business
When it comes to putting your business or website in front of the right group of visitors, the most effective strategies tend to vary slightly, based on business size and industry. There are, however, a few basic universal concepts or tools that fall into this category. One of those universal “musts” is developing a keyword strategy. Learn more in this article from your friends at Flair.
Gearing up to create your next piece of marketing content? If you want it to stand out from the rest of the noise on the internet, you have to be focused on producing something both delightful and engaging. That said, there’s some planning to be done before you jump right in. Here are a few steps you should keep in mind, courtesy of Hubspot.
7 Things Every CEO and Entrepreneur Needs to Know About Content Marketing
Content marketing is more than just another buzzword. It’s not simply another word for blogging or social media, and it’s not a strategy that should be approached halfheartedly. So, if you’ve been tasked with handling or hiring out the content marketing for your business, this article is a must-read.
Different companies take different routes to find content marketing success, and thankfully, a number of great agencies and resources exist to help you find and execute the best strategy for your business. Here, Entrepreneur Magazine suggests a few top resources for various points in your strategy development process.
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