by Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending October 30, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
We hear a lot about how businesses can benefit from lead scoring. In fact, some marketing automation platforms go so far as to say it’s a “must” for any inbound marketing program. However, our friends at Hubspot tell us that there are certain instances where lead scoring is actually a waste of a marketer’s time, and we tend to agree. Learn more here.
If you’ve been reading up on your digital marketing blogs, you’re likely to have come across the seemingly unending debate over which video host tops the online marketing totem pole. What’s most effective for B2B content marketing? What looks the best? What will provide the greatest ROI? In the end, it boils down to two major platforms – video search engine giant YouTube and contemporary up-and-comer Vimeo. Read more here about the pros and cons of each.
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