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Top 5 content marketing updates for week ending October 30, 2015

By Marissa Kasarov

inbound.jpegFind out what you’ve missed in the world of content marketing for the week ending October 30, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Is Lead Scoring Right for Your Business?

We hear a lot about how businesses can benefit from lead scoring.  In fact, some marketing automation platforms go so far as to say it’s a “must” for any inbound marketing program.  However, our friends at Hubspot tell us that there are certain instances where lead scoring is actually a waste of a marketer’s time, and we tend to agree.  Learn more here.

Stay in the know about content marketing with these handy infographics that have gone viral this month.

If you’ve been reading up on your digital marketing blogs, you’re likely to have come across the seemingly unending debate over which video host tops the online marketing totem pole. What’s most effective for B2B content marketing? What looks the best? What will provide the greatest ROI? In the end, it boils down to two major platforms – video search engine giant YouTube and contemporary up-and-comer Vimeo.  Read more here about the pros and cons of each.

While nobody can dispute the fact that content marketing can and does drive sales, here’s a caveat—when you kick off your content marketing program without giving so much as a second thought to value creation, it’s a recipe for failure. Check out this article on Forbes for an interesting take on content-driven sales.
 
Content marketing is still among the best ways for brands to increase visibility. The right kind of content can rank prominently in search results, getting shares on social media and making a name for the business behind it. Here are a few tips to help content marketers at any size business with any size budget.
 

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