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By Marissa Kasarov
Find out what you’ve missed in the world of email marketing for the week ending April 22, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
GoDaddy released an update to its product suite for small businesses Wednesday, including several key email marketing upgrades. The more than forty updates released this week across every product line reflects a move to solidify the company as an all-in-one technology provider for small businesses.
Email marketing is one of the best tools for businesses when it comes to maintaining a customer base and nurturing new leads, and can be a valuable promotional channel. But as useful as email can be, your efforts are futile if none of your readers actually open your messages.
Despite many years of predictions that email marketing would be replaced or fade away, that day has yet to arrive. In fact, email marketing remains one of the most effective ways of reaching prospective and existing customers.
Think it may be time for an update to your email marketing workflow? Here, columnist Chad White shares key focus areas that will allow us to speed up the content marketing workflow.
Email marketing has managed to acquire a number of terms over the years which are often misunderstood. Here are 5 key terms and how people misunderstand their real meaning.
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