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By Marissa Kasarov
Find out what you’ve missed in the world of search engine optimization for the week ending February 12, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Getting started in social media marketing can be frustrating. How do you make your message stand out amid the cacophony of the digital world? How do you attract followers and convert them into customers? Here are five strategies to help you create effective online marketing with social media.
Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them both time and money.
Facebook announced several new features to make buying and measuring mobile video ads more effective. Facebook also laid out findings from internal and external studies on how video content is being consumed on the social network and offered suggestions as to how advertisers can get the most out of their campaigns. Here’s a quick rundown of some of the big stats Facebook has shared on video usage and performance.
Video is booming on Instagram with watch time up 40% in 6 months, so now it’s trying to lure the best video makers and marketers from competitors like Vine and YouTube. Over the next few weeks, Instagram will begin showing view counts on videos where the Like number used to be, though you can still click through to see the heart count. As on Facebook, 3 seconds counts as a view. Read more at TechCrunch.
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