by Joanna Ellis-Escobar
Another week, another news roundup…Read on for the top four content marketing news stories that came out during the week of August 6 – 10th. And, yes, I know it’s normally “top five” – check out our last entry for the week. (HINT: remember GDPR?)…it’s technically not a content marketing news story, but worth the read and you can bet you’ll see it on our radar as it plays out.
- How to align your content marketing and PR strategies (Forbes)
An interesting perspective on a topic we see many brands struggle with – how to align the two major roles of PR and content marketing.
- Can content marketing exist in a non digital space? (Skyword’s ContentStandard)
This may be my fave article of the week (both content marketing related and non…). Often, we hear clients lamenting the idea that “their customer” doesn’t read blogs or care about social, so why should they use content marketing in their branding efforts? (I’d argue they should be asking “how”).
- ‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketing (Digiday)
Real, timely, relatable reactions to how social has changed everything from how customer service and complaints go down, to internal issues stemming from a social presence – quotes recorded directly from town halls and working groups at the Digiday Content Marketing Summit in Vail, CO this week.
- Where to turn for content marketing inspiration (Thomas)
From analyzing competitive research to looking at customer conversations to staying on top of Google trends, this handy no-fuss checklist gives struggling content marketing strategists plenty of ideas to work from.
- The United States finally starts to talk about data privacy legislation (MarTech)
While this last one technically isn’t a direct content marketing piece, I feel it’s important enough to include in this week’s roundup. The beginning of 2018, I spent countless hours researching, understanding, advising and reporting on Europe’s GDPR legislation (in case you’ve been under a rock and didn’t hear about the EU’s widespread, powerful, heavy handed privacy laws that were put into place a few months ago, you can catch up with these past blogs on the topic: [INFOGRAPHIC] The Ultimate Guide to GDPR and Top 3 GDPR resources…because you’re almost out of time!). I break from our normal top five roundup this week because this. is. happening. folks, and with California leading the charge with its California Consumer Privacy Act (CCPA) that was signed into law in July, we can all expect other states to follow suit soon. Data privacy is an important discussion we need to have in today’s digital age, but smaller brands who are left caught off guard can suffer tremendous repercussions if they’re not prepared to implement and execute however privacy laws play out in years to come. Stay tuned for more on the topic!
Content marketing is a key component in any marketing strategy. If you need help with your marketing plan, or just want to better understand the role content marketing plays in your overall big marketing picture, reach out to Flair today. We’ve consulted on, developed and managed content-based plans for clients who see real results, and that is what it’s really all about.
Image courtesy of Suomy via Pixabay