by By Julie Lyons
Join the American Marketing Association and ReadyTalk on April 25th for the Webinar “Making it Count: A Guide to Content Marketing Analytics”.
Are you making investments in content marketing, but not sure you’re making the right content? You’re not alone. Marketers are struggling to prove the value of their content, how it’s being produced, the kind of engagement it’s driving, and how it delivers leads and deals. This webinar will breakdown the various metrics you need to track to measure the impact of content on your business.
Specifically, you’ll learn:
- The metrics you need to track your content production
- What to measure when calculating top-level performance and engagement
- An introduction to the concept of content scoring and a new way to calculate how individual content is producing leads, opportunities and deals
- The tools you need to investigate to accurately track and analyze your content’s performance
For additional details and to register visit AMA’s website.
