by Marissa Kasarov
The world of online marketing has become extraordinarily competitive, and if you are a business owner, you’re undoubtedly looking for ways to stand out among your competitors online. By now, you understand that blogging is an essential aspect of your company’s ability to compete, but don’t make the mistake of taking a haphazard approach to this activity. Always remember that producing relevant content should be your top priority, and keep in mind that nobody is going to even give your blog a chance if it comes across as boring. Packaging is a classic marketing element, and although the nature of businesses have changed significantly over the years, it still holds its place as champion of branding and sales.
So, when you present your well-researched, well-written blog post to your audience, make sure it has been packaged in a way that makes it easy to consume and fun to read. One of the keys to accomplishing this is through imagery. Below are a few resources for anyone who is interested in adding visual appeal to their business blog, without any added expense. Bookmark this list, and use it for reference when writing your future posts.
- Splitshire– Powered by a single hobby photographer, Daniel Nanescu, Splitshire offers absolutely free images to the public. This website clearly states that all images are available for use in any application, including commercial use. Here, you’ll find several years’ worth of beautiful imagery, collected by Daniel through travels and daily life.
- Unsplash – Unsplash images are some of the most captivating photos you will find on the internet today. It’s hard to believe that they are offered to you at absolutely no cost, but it’s true. The Unsplash license states that “all photos published on Unsplash are licensed under Creative Commons Zero which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.”
- Pixabay – The photos found on Pixabay are also published under Creative Commons Zero, so you are free to use them for commercial applications without any attribution to the photographer. However, in the website’s terms of service, it is stated that although not required, a link back to the Pixabay site is appreciated.
There are countless other free stock image resources available today, and if you prefer to create your own custom graphics without investing in pricey software, we recommend giving Canva a shot. You’ll love the platform’s ease of use and seemingly endless library of free graphic elements.
If you’re still unsure about your business blogging practices, or any other element of your company’s online presence, contact us to schedule a complementary marketing assessment. Don’t waste anymore time on outdated marketing tactics that fail to add value to your business. Click the link below to learn what is included in this assessment and how you can get started today.