Flair Interactive

Digital Marketing Blog

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J. Boye says “Who Should be on Your CMS Shortlist”

By Lisa Kirschner

The CMS industry has been up in arms since Janus Boye published a short list of CMS vendors that buyers should always consider yesterday.

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Don’t Miss Copywriting 101

By Lisa Kirschner

Copyblogger has just released a post entitled “Copywriting 101: An Introduction to Copywriting“. It’s a hands-on, practical list of things that you should do when writing copy (content) for online media.

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Interactive marketing has finally come of age

By Lisa Kirschner

Josh Bernoff, one of the brilliant folks from Forrester Research who co-authored the book Groundswell: Winning in a World Transformed by Social Technologies, has posted an interesting article about a five-year interactive marketing forecast that they recently published:

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Why You Don’t Need a Detailed CMS Comparison Chart

By Lisa Kirschner

Okay, so you’ve finally convinced the powers-that-be that you really, REALLY need a web content management system (CMS) and can justify the costs. You’ve started to familiarize yourself with the CMS landscape, have learned the difference between “content production” and “content syndication”, and have visited some of the most popular CMS web sites…and you’re starting to realize that this is going to be a LOT harder than you thought.

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