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Web Content Management: Inconvenient Truths and Industry Challenges

By Lisa Kirschner

There is no best web content management system. But there is probably a good Web CMS for what you’re trying to do. With that, we kicked-off a heated debate on Inconvenient truths and unsolved WCM industry challenges at the J.Boye 2009 conference in chilly Aarhus, DK.

via www.cmswire.com

Great summary of notes from CMS Wire for the “Inconvenient truths and unsolved WCM industry challenges” session from the J. Boye 2009 conference. I love the fact that user experience improvements are noted as a must-have requirement for the web content management (WCM) industry, particularly open source tools.

I’m also glad to see the recognition that matrices and Excel charts should not be used to compare and analyze WCM tools during the selection process. See our blog post about this topic, “Why You Don’t Need a Detailed CMS Comparison Chart.”

What are your thoughts on what’s working and what’s not in WCM today?

Lisa Kirschner
Founder and Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog

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Are You a CMS Snob?

By Stephanie Bach

Let’s face it: There are a lot of CMS loyalists out there. This can be a good thing. There are dozens of CMS options out there, and each specializes in specific offerings tailored to their core customer needs. Favorite features seem to range from interface usability and great help content to ease of integration with other applications. Some base their loyalty on more practical features, like initial cost or cost per user license.

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How Much is Too Much Content?

By Barb Conway

It’s always great to have lots of fresh content on your Web site and you want to be sure you give users as much information as they need, but it’s also important not to go overboard.  How can you tell when you have just enough content or when it’s too much?  Here are a few tips to help you decide:

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Making It Personal

By Barb Conway

Personalizing content on your Web site is a great way to provide real added value to your users. And the more personally relevant that content is, based on a combination of a specific user’s actions or personal information stored about that user, the more valuable it can be. Amazon.com is one of the best examples of how effective this can be. However, setting up your site to dynamically serve pages or content can be complicated–and measuring results can be even trickier. 

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Why Content Matters

By Stephanie Bach

We live in an era of ‘raging’ content. Access and availability, and the speed at which we enjoy them, is commonplace. We blog, we tweet, we text–and in those spaces use language and abbreviations that would make Strunk and White roll over in their graves.

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Great Post Regarding User Profiles

By Lisa Kirschner

The technique is simply – open up a word document and begin to describe a type of reader that you’re either attempting to write for or who is already reading your blog. I’ll show you some examples of reader profiles that I have created below – but in short the task is to describe who they are, what their interests are, why they might be reading your blog and what their needs are.

via www.problogger.net

Here’s an interesting post from ProBlogger regarding the use of personas (i.e. user profiles) in blogging.

We’ve been using this technique for a long time in web site development, albeit in a more formal form. User profiles can be a really valuable tool to use when planning, architecting and developing your web site. Contact us to learn more about this low-cost, high-return technique.

Lisa Kirschner
Founder and Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog