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By Mona Mangat
Ever hear the expression “a picture is worth a thousand words”?
Well, in today’s ever-changing and evolving world of online media and inbound marketing, a video is worth a million—if not more. Videos have become an integral part of our daily experience on our computers, smart phones, Smart TVs and other devices. This essential form of communication is becoming the main currency of online communication.
Text-based sites are outdated, Currently Google’s search engine gives higher priority to video, meaning if you use video, you have over 50x more chances of appearing on the first search page than if you used text. Businesses have to be prepared for this video boom, since trend-watchers like Cisco’s trends analysis predict that by 2018 video will make up 79% of all Internet traffic, going up from today’s 66%. So with video being so popular what’s the best way to integrate video content onto your site?
It’s the Explainer video!
What is that exactly?
It’s a short and usually animated video that simply explains a business idea through a visual story. It gives the viewer or visitor an interesting and entertaining way of understanding your concepts, in a digestible and stimulating way. Visitors better understand your products or services and it’s easily shareable.
Videos empower them to support you quickly and easily through word of mouth or eyes in this case. These videos have great conversion rates and click-through metrics, among many other marketing advantages. Here is an example of a fairly complex topic made super simple with the use of an explainer video. NextGlass has a sweet and short video that explains how a craft beer and wine discovery application can work for you.
Doesn’t that video make you thirsty for more?
The power to engage audiences is what explainer videos can do for you. If you have great storytelling and strong visuals, your potential customers will remember your concept and proposition. Western Ontario University has found that:
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Online shoppers are more likely to buy if they can watch a video explaining the products or services beforehand.
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If you have lovable and cute characters, it will make your audience connect with your brand on an emotional level.
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Email marketing can benefit from video as well, so click-through rates increase for emails that simply have the word “video” in their subject lines.
Have a product or service that would lend itself well to explainer videos? Put together a plan for you how you can include a few in your marketing plan right away!
P.S. Need help creating visual content for your company? Contact us now to learn how we can help you put together a plan for video marketing with our pay-as-you-go support packages.
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