by Mona Mangat
Ever hear the expression “a picture is worth a thousand words”?
Well, in today’s ever-changing and evolving world of online media and inbound marketing, a video is worth a million—if not more. Videos have become an integral part of our daily experience on our computers, smart phones, Smart TVs and other devices. This essential form of communication is becoming the main currency of online communication.
Text-based sites are outdated, Currently Google’s search engine gives higher priority to video, meaning if you use video, you have over 50x more chances of appearing on the first search page than if you used text. Businesses have to be prepared for this video boom, since trend-watchers like Cisco’s trends analysis predict that by 2018 video will make up 79% of all Internet traffic, going up from today’s 66%. So with video being so popular what’s the best way to integrate video content onto your site?