Flair Interactive
In today’s digital landscape, effective content marketing is a key driver of success for B2B businesses and companies across various sectors. But far too often, content marketing ROI is slim or nonexistent—making it an uphill climb worth addressing with the right strategy and measurement.
[Read more…] about Maximizing content marketing ROI through strategic planning
Do you struggle to find content marketing blog topics? Or are you not getting the results you need with your current blog?
Flair Interactive’s done-for-you blog writing service offers SEO-friendly blog topics each month and consistent blog content that helps you attract high-quality traffic, generate leads and increase conversions.
[Read more…] about Content Marketing Blog Topics That Get Results
By Mona Mangat
One of the most important parts of a content marketing strategy is offering fun-to-read, informative and interesting content that make your readers excited to click and find out more.
However, the title of your content can have a huge impact on how successful it is at generating interest and motivating your readers to take action.
A listicle or list article is one of the most effective formats for an article or blog post. A listicle is enticing, because it promises upfront to condense any subject matter into a manageable number of bullet points or steps that a reader can use and implement.
The listicle is a favorite for good reason: it works. The main reason for this is that it has the power to grab the reader’s attention simply from the power of its headline.
By Hummad H
Are you putting a lot of effort into content marketing and not getting good results?
Undoubtedly, content marketing is an effective way to attract more visitors and transform them into customers. Almost every business wants to maximize its ROI, and so they invest a solid amount of time and money into this endeavor.
However, that doesn’t mean success is guaranteed since there are a lot of variables involved. Content marketing can be tricky, but there are a few ways to quickly address poor results.
We’ve identified five common issues faced by content marketers, as well as quick ways to resolve them. Follow some of the simple solutions below to improve your results and ROI.
[Read more…] about 5 Quick Fixes to Make Content Marketing Work for You
By Joanna Ellis-Escobar
If you’re into inbound marketing even just a little bit, you should know the name Tom Fishburne. Founder and CEO of Marketoonist, which parodies the world of marketing in the form of comics, Tom delights with his creative take on various marketing ideologies and subtopics.
But of my many favorite Fishburne-isms, it’s something he says in a recent CustomerThink interview that rings truest of all for me:
“The best marketing doesn’t feel like marketing”
I couldn’t agree more. In a world of research-at-our-fingertips and Google-searches-galore, consumers are savvier than ever. In-authenticity reeks, and brands that aren’t true to their mission (or those who haven’t taken the time to explore what their mission actually is) are going to have an increasingly harder time finding marketing that works.
Worse? Those same savvy consumers are also unforgiving. Making the wrong move with your inbound strategy could just mean the death of your brand. Don’t get me wrong, we all make honest mistakes, and the brands who make them (and get caught), if they’re smart, will own up and charge forward. But the brands who think they can scheme their way into the hearts and wallets of their consumers are in for a rude awakening.
Marketing, inbound marketing, is about taking the time to:
[Read more…] about Authenticity is the name of the inbound marketing game
By Aimee Pagano
Whether B2B, B2C, SaaS, cloud-based software or consulting services, the tech sector is leading the pack in terms of progressive and innovative marketing campaigns and approaches. They’re trendy, provocative and mold-breaking tones and tactics command attention and pave the way for other business sectors. As such, we’ve pulled together a handful of our top 5 tech-based marketing videos from 2016.
Keep in mind, we recognize that the majority of technology-based companies don’t have interminal budgets like these forerunners. These are still brilliant representations of companies that see their products and services the way their customers see them, and not the reverse. Even the smallest tech company can learn from these examples. What can you do to mimic their success on a smaller scale or with your current resources?
[Read more…] about Top 5 Tech Viral Marketing Videos in 2016
By Aimee Pagano
This is a fun and quippish quote but poignant nonetheless. As marketers, it’s very easy to get swept up by the proverbial brand communication platform. While necessary, our style guides and storyboards can sometimes get in the way of truly relevant and meaningful conversations with our audiences. We’re engrained in delivering perfectly crafted, grammatically on-point messages and sometimes lose sight of what’s important: the customer.
While we’ve come a long way since the inception of content marketing, we can still make strides toward more deliberate and intimate marketing practices. In honor of the companies that are getting that second date, let’s take a look at some campaigns where they opened up the car door, picked up the check and truly listened to what their customers had to say:
This video followed the reverse path of a woman throughout her athletic career. While Reebok’s mission was clearly demonstrated, not a word was used to bring this message to life. The messaging instead honored all consumers in their athletic endeavors.
By Marissa Kasarov
Every marketing professional runs into challenges along their path. Whether you get bogged down in the hiring process, finding top talent, or you have trouble finding the right systems and processes for your marketing needs, it can be challenge in itself to just keep pushing forward.
The constant need to create new and exciting content can sometimes feel impossible and discouraging. Often, you’ve spent hours creating something that you think is great only to find that it’s received little engagement, traffic or leads. You’ve spent the time and effort calculating and creating set goals; you know your target and where you want to go, but you just can’t seem to get traction.
[Read more…] about Making Content Marketing Work: Slow and Steady Wins the Race
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