by Marissa Kasarov
If you’ve already made content marketing a part of your overall strategy, great! If you’ve decided to make content marketing the majority of your overall strategy, even better. You are steps ahead of many other business owners.
The next step you should take is to gain some insight into what your audience likes, what they dislike, and what they are searching for on a regular basis. You should also understand that there is so much more to content marketing that writing and posting articles on your blog.