By Marissa Kasarov
Planning is a universally essential and neglected task. Across every industry and at every level of organizational structure, there are the “bad seeds” who seem to have skipped school the day that planning was taught. Initially, it never really appears to be a problem. The issue will absolutely creep up on the guilty non-planners, though, regardless of their role. Marketers, too, are extremely susceptible to the pitfalls of failing to plan properly. There’s a reason that marketing professionals carry on about marketing strategies, editorial calendars, buyer personas, and so forth. While none of it is fun, it’s all part of the very necessary planning process.
