By Lisa Kirschner
Think of the last time you created or attempted to create a marketing strategy.
Chances are, you spent a lot of time thinking about what your boss wanted, talking to other stakeholders within your organization and perhaps even looking at your competitors’ online marketing tactics to see how you could compete. But the key to creating a really solid strategy is simple and is frequently overlooked by the majority of online marketers: understand your users and deliver what they need!
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