by 
By Lisa Kirschner
Think of the last time you created or attempted to create a marketing strategy.
Chances are, you spent a lot of time thinking about what your boss wanted, talking to other stakeholders within your organization and perhaps even looking at your competitors’ online marketing tactics to see how you could compete. But the key to creating a really solid strategy is simple and is frequently overlooked by the majority of online marketers: understand your users and deliver what they need!
Every day, we get calls from prospects who say, “I don’t know why my marketing’s not working! I spent thousands of dollars last month (or last week or whatever) and I just can’t figure out what we’re doing wrong.”
Well folks, I hate to break it to you, but money doesn’t generate business — nor does it create value for your users. Only one thing will make you and your company seem invaluable to your prospects, and that is when you have the uncanny ability to recognize their pain points and provide solutions for them. Know your user, understand what they need, offer irresistable solutions and your product or service will sell itself!
Want help coming up with your marketing strategy or creating irresistable marketing offers and content that your prospects can’t turn down? Download our free “Essential Step-by-Step Guide to Internet Marketing” ebook to learn more about defining a solid marketing strategy or contact us today to find out how we can help.
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