by Kristin Muckerheide
For this week’s throwback Thursday post, well be re-examining a 2013 Whiteboard Friday marketing talk from Moz’s founder, Rand Fishkin, where he discussed the top three marketing lessons he learned throughout his 16 years of building Moz.
Those top three takeaways included:
1. Marketing flywheels > growth hacks. Rand believes you’re better off investing your time and energy into marketing strategies that will keep momentum going (like a spinning wheel), than wasting time trying to find that next big trick. Growth hacks might work for a little while… until they don’t, leaving you (almost) where you were before. Point blank: it’s just not sustainable. On the other hand, an effective flywheel strategy builds momentum and energy along the way, becoming an engine that turns on its own. This should be the goal.