By Julie Lyons
Facebook recently announced the expansion of its advertising tool Lookalike Audiences. The new capabilities will allow advertisers to target new users based on people who visit their websites, use their mobile apps, or are connected to their Facebook Pages. Until now, advertisers could only create “lookalikes” based on existing information like email addresses, phone numbers, and user IDs.
[Read more…] about Facebook Adds New Capabilities To Lookalike Audiences
