By Julie Lyons
Facebook announced the testing of a new feature to help businesses drive sales, through Facebook, in their News Feed and on Pages.
With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook. Rather than having to click through to a merchant’s website, users can enter credit card info directly into Facebook or use a card on file to complete the checkout flow in-line.
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