By Julie Lyons
One key tip that B2B professionals need to be aware of is that the company website should function as an additional sales person. While this may not be news to some, to others it actually is, and it is certainly not a healthy stance to have the attitude that a company website should be passive.
Your company website is interacting with clients and prospects on a daily basis. It offers in formation and serves as a resource for customers and your prospects. If you are not treating your website as though it were an extension of your sales team, then you are neglecting to make the most of a potentially very valuable resource.
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