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By Marissa Kasarov

As Google and other search engines continue to release updates to their existing search algorithms, business owners and website admins face constant challenges in keeping up with the countless factors that affect search engine rankings.

[Read more…] about Why is Structured Data Important for SEO?

By Marissa Kasarov

As you probably know, search engine optimization (more commonly referred to as SEO) is the key to ensuring that your site is seen on the internet, but what else do you need to do to increase exposure for your business? We’ve mentioned it before, but it’s worth saying again: you cannot simply build a great site and hope that it is seen. It’s a fact that SEO has become a mandatory part of website ownership and management, and press releases can be a very valuable tool to use as part of your SEO efforts.  Here are a few ways that press releases can give your SEO strategy a boost:

[Read more…] about How Press Releases Fit into your SEO Strategy