by Marissa Kasarov
As Google and other search engines continue to release updates to their existing search algorithms, business owners and website admins face constant challenges in keeping up with the countless factors that affect search engine rankings.
While there’s no reason for us to believe that search engine optimization will ever be solely dependent upon structured data, there is a pretty strong indication that it will become yet another influencing SEO factor in the very near future.
To put it plainly, structured data tells search engines the very specific information that consumers need to know about your product, service, business, or event. For example, structured data may come in the form of hours of operation, pricing details, product reviews, and other similar types of data that tend to be represented in structured format.
Clearly, knowing the hours of operation (structured data) is useless without knowing the actual name of a page or business (meta data), so you should look at these two types of information as complementary, rather than one replacing the other.
Remember that any information that helps the search engines better understand the content of your website is a plus, and it will help your site rank well for the keywords that matter most to your business.
Interested in adding structured data to your SEO strategy? Contact us to request a free consultation today!