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By Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending July 17, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
True content marketing means a wholesale commitment to systematic editorial planning, publication and distribution of content to achieve business outcomes (i.e. sales, fundraising), a commitment that requires structural, cultural, and systematic changes in order to achieve content marketing’s full potential. Learn more here, courtesy of EContent.
Businesses everywhere are benefiting from including content marketing in their approach to attracting new customers, and the legal profession is leading the charge. Here, Huffington Post gives us an overview of how attorneys are using content to establish credibility and grow their firms.
The overwhelming majority of today’s content marketers are using inefficient tools, like spreadsheets, email and Word documents, making their jobs much more difficult than necessary. Ultimately, using the wrong tools for the job is creating some very real risks for content marketers. Learn what they are and how to prevent this from happening to your business.
Learn what Business2Community has to say about the role of video in your overall content marketing strategy.
There’s a good chance your business is using content marketing. But are you using it successfully? Many of the companies that have embraced content marketing say they haven’t come up with a proper strategy, or haven’t seen a benefit from their efforts.
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