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By Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending July 8, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Today, even as both fields are more fused than ever, a disconnect remains between those creating great content and those who are masters at getting people to read content. Here’s what Cameron Conaway and the Huffington Post have to say about it.
Native advertising and content marketing are terms on many advertisers’ and publishers’ minds these days, as all players in the digital ad industry try to overcome the perceived weaknesses of traditional display formats. Read more on this at eMarketer.
The art of content marketing involves a substantial amount of behind-the-scenes thinking and work that should be invisible to the end user. In just a few short years, this ever-changing field has gone from the domain of a few versatile digital thinkers to a fully-developed industry being driven forward by skilled teams. Here, Tech.co gives us an overview of who should be included in those teams.
Learn what Business2Community has to say about the role of video in your overall content marketing strategy.
Is your content marketing strategy missing something? If you feel like you’re lacking a key component in 2016, it’s possible that your visual content strategy isn’t up to par. Here are some helpful tips from CIO.
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