by Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending August 19, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked immediately.
The success of most solopreneurs depends on their ability to market effectively. In this day and age, it would be silly for any solopreneur to ignore the power of content marketing. These kinds of marketing techniques allow you to attract customers in a way that builds credibility, authority and trust. Learn more here, courtesy of the Huffington Post.
Gone are the days where content marketing simply meant posing a 300-word-long question, the answer to which was a particular product or brand. Along with those have gone the days of churning out article after keyword-stuffed article—which was a valid strategy back before consumers and search engines alike began to truly value quality stories and original thought leadership from industry experts and serious brand journalists. Gain more insight at Skyword.
Most modern brands understand the importance of content marketing. That doesn’t mean, however, it’s easy or that those companies are good at it. In fact, the reality is often the opposite, and quality content marketing for ecommerce sites can be even more challenging. Learn how to succeed here, courtesy of CIO.
Content marketing is a relatively new concept for many marketers, due to its only recent increase in popularity in the online marketing space, and you can’t blame those unfamiliar with the strategy for thinking it’s a fad or a gimmick. Hop over to Forbes, where they address the skepticism surrounding content marketing.
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