by By Marissa Kasarov
Find out what you’ve missed in the world of search engine optimization for the week ending March 18, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
The listicle is at once popular, traffic-driving, and an easy-to-comprehend form of journalism and content marketing. It is the blue-collar approach to engaging customers and generating content, and is slowly winning over at least some of the literary and journalistic elite. Learn more here, via Practical eCommerce.
One of the fastest growing trends is image-centric marketing rather than traditional text-based marketing. Many find that it is easier to digest information when presented visually rather than by just reading text. Understanding this change in trend can help optimize your social media marketing campaign, giving you an edge over any competitors who may still rely soley on publishing text.
You own a business, and you want to take it forward. Content marketing is the way to do it. Here, Business2Community explains how to avoid common mistakes that negatively affect your ability to compete in a saturated marketplace.
There is an exciting new ad format on the scene: Facebook Canvas. It’s the spiritual successor to Apple’s interactive iAds and could revolutionize how we create online ads. If you’re familiar with Facebook’s instant articles, Canvas ads are the brand equivalent. The fast-loading units allow for the incorporation of video, GIFs, large photos and interactive functionality. Learn more here.
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