by Marissa Kasarov
Find out what you’ve missed in the world of search engine optimization for the week ending March 25, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Content marketing has traveled light years since its inception. We know it works, which is why our budgets for it are growing so rapidly. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Yet, many marketers are still struggling with something very important. What is the best method for proving results?
Content marketing is everywhere right now. According to the Content Marketing Institute, 88% of B2B marketers are currently using content marketing as part of their strategy, yet 55% stated that it was unclear what a successful content strategy actually looks like. Knowing how to properly market your content in a digital world that’s stacked full of other content isn’t something that comes easy to everyone. In fact, only 32% of B2B marketers said they were effective at content marketing. Clearly, there are some lessons to be learnt. If you’re looking for a push in the right direction when it comes to understanding just what content marketing is and how to create an effective campaign, allow us to present the ultimate content marketing cheat sheet.
In the world of content marketing, the conversation of keywords and topics comes up often. Do we just use keywords and build page after page to cover every keyword, or do we create just a few pages per topic to cover all of the keywords and keyword phrases? If you look at the enhancements that Google has made as the leader in search engines, you’ll find that it’s easier to rank broad topical pages high in the search results for many keywords.
Learning and understanding how to develop a strategic, social media marketing plan is a process. It’s kind of like learning how to ride a bike. The task may seem like a scary and daunting thing to jump into, but once you get the hang of it, you’ll never look back. After all, the saying, “It’s like riding a bike,” didn’t just stick because it proved to be an impossible task; we use the saying because once you make the decision to try, progress will just flow. Learn more here.
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