Top 5 Content Marketing Updates for Week Ending 4/1/2016

There are strategies in SEO that can produce results almost overnight. Similarly, there are tactics in content marketing that don’t require a lot of time to deploy, and can generate immediate leads for your company. Here are a few with some examples of them in action.

If you work in the finance sector, you may face specific marketing challenges that other industries do not experience. Financial marketers may appreciate the role content plays in a digital marketing strategy, but does the CEO and CFO understand it? They may have heard “content is king” somewhere, but they aren’t sold (yet). Here are some tips for getting over that hurdle.

In 2016, being an industry leader means having visibility across all digital channels and social spaces. Nowhere is this better understood than the real estate industry, a surprising new force in content marketing. Real estate agents aren’t just dabbling in content marketing, they’re dominating it with best practices that are relevant to all industries. Why? Learn more here.

Influencer marketing has taken off in the advertising world, and brands are finding that the tactic has strong potential for delivering relevant and personalized content in real-time. Recent eMarketer research found 67% of marketing and communications professionals worldwide reported using influencers for content promotion and 59% reported using influencer marketing tactics for product launches and content creation.