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By Marissa Kasarov
Find out what you’ve missed in the world of social media marketing for the week ending June 17, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Social listening is an essential part of any B2C brands’ social media approach. But the same can’t be said for many B2B brands. Why is that? Learn more here, courtesy of CMS Wire.
Mobile devices have changed the way we discover, consume, and share content. We now spend more time on social media in mobile channels than ever before, and when we do, we are nearly twice as likely to share what we find. Don’t let the potential reach of mobile marketing pass your business by. Learn more here.
Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you do, Facebook will now start telling brands how many people it thinks actually visited their locations based on these ads. There’s a lot more to this story. Check it out.
Don’t miss this report from Adweek. They’ve rounded up some industry data comparing advertisers’ use of Instagram as compared to Snapchat, and the numbers are very interesting!
Business ethics are essential component of any business strategy. Particularly, if we discuss the outbound communications like marketing and PR; ethics stand as even more vital element to be taken care of. Check out this article, where Business2Community tells us how all of that ties in with our use of social media today.
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