By Kristin Muckerheide
Stop what you’re doing right now. Close your eyes, and picture your idea of success. What do you see?
A high-paying job? A fancy car? A business idea that took off? A happy relationship?
Now ponder this: in any of those images of success, do you see the risks that were taken and even the failures that happened alongside the success? Or do you only see the bright and shiny ‘success,’ packaged up in a pretty bow?
Chances are, you’re in the latter camp—like most people. And because people believe success is often devoid of failure and struggle, it stops people from even trying. It’s too big of a risk to try and possibly fail, they think, so why even begin? The same holds true for potentially challenging, time-consuming or risky marketing activities or campaigns.
Find out what you’ve missed in the world of content marketing for the week ending June 24, 2016. These are a few of this week’s top stories, hand-picked by the team at 
If you want to take your marketing campaigns to the next level, you’ve got to test them. How do you do that? With A/B testing. It’s sometimes called split testing. What is A/B testing? It’s basically comparing two versions of a web page, email or banner to see which one performs better.
doesn’t study but somehow aces all of his tests, and is constantly pontificating about some profound realization that just occurred to him.
