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5 most popular content marketing infographics for April 2018

By Kristin Muckerheide

Stay in the know about content marketing with these helpful infographics that have gone viral this month. 

5 most popular content marketing infographics april 2018

 

1. How to choose a content marketing platform or marketplace (and what’s the difference?) (MarketingProfs)

Do you know which tools are right for your content strategy? Is it a platform, or a marketplace? Explore the benefits of both, and answer five simple questions to help you determine which tool is right for your marketing plan.
 

2. A brief history of content marketing (The Content Strategist)

Would you be surprised to learn that content marketing has been around for more than a century already? Learn more about its history with this handy timeline. 

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Top 5 social media news for week ending 4/29/18

By Kristin Muckerheide

Have you been staying on top of the latest social media news updates? If not, the team here at Flair Interactive has you covered. Here business-man-1031755_640are five of the latest social updates for this week: 

Just about everyone and their mother (and their grandmother, at that) is on Facebook, or at least has used it at some point. But do you know all the helpful tools and features you can use on Facebook as a marketer? This article takes you through 12 such features that might be helpful to you in your social media marketing.

Overlooked features seems to be a theme this week. But this article doesn’t just talk about Facebook; it talks about how to make sure your marketing is effective among ALL social networks you choose to use in your social media marketing strategy.

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#TBT: How to create a modern social media strategy

By Kristin Muckerheide

Back in 2014, we wrote a blog post that offered a few social media tips. Four years later, social media is as important as ever. person working on laptop with coffee cup

In our last blog post, we noted that the majority of marketers use social media for:

  • customer loyalty
  • improving SEO
  • brand recognition and
  • to drive sales

Social media can also be a great way for your potential customers and leads to get to know you and your company. Often, potential customers may be interested in what you do and want to know more, but they don’t feel comfortable enough to reach out yet. When you give them a little peek into your company, they’ll start to get more comfortable and may reach out themselves to start a conversation.

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Why HubSpot wants your marketing to fail

By Kristin Muckerheide

Screen Shot 2018-04-11 at 7.08.59 PM

Stop what you’re doing right now. Close your eyes, and picture your idea of success. What do you see?

A high-paying job? A fancy car? A business idea that took off? A happy relationship?

Now ponder this: in any of those images of success, do you see the risks that were taken and even the failures that happened alongside the success? Or do you only see the bright and shiny ‘success,’ packaged up in a pretty bow?

Chances are, you’re in the latter camp—like most people. And because people believe success is often devoid of failure and struggle, it stops people from even trying. It’s too big of a risk to try and possibly fail, they think, so why even begin? The same holds true for potentially challenging, time-consuming or risky marketing activities or campaigns. 

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#TBT: 3 ways to delight your online community

By Kristin Muckerheide

Back in 2012, MOZ posted a great blog and video about how to delight the pants off of your community. Throwback Thursday Blog Post-2-1

It had some helpful tips, including:

  • Give them points/thumbs up/stars
  • Thank them
  • Be human
  • Show personality
  • Make it easy
  • Take it to email
  • Take it offline
  • Make it personal

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How to Make Your Customers Fall in Love with You

By Mona Mangat

Want some love from your customer? Then earn it, by doing what every successful Inbound Marketer has already done: Focusing on their customer. Meaningful connection and reciprocal relationships are undoubtedly the modern key to the customer’s heart, and the key to your business’ success. Be prepared though, since building those links take a lot of energy, hard work and commitment, like every relationship does in real life.

And like everything else worth doing and having, it doesn’t come easily.

Which harkens to a quote that rings true today:

 

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Top 5 Content Marketing News Updates for Week Ending 6/24/2016

By Marissa Kasarov

unsplash_blog.jpgFind out what you’ve missed in the world of content marketing for the week ending June 24, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Brands and businesses are aware of the importance of content marketing, but many are still not seeing the return they’d like. Here, SocialTimes lists five common mistakes you’re still making and how to fix them.

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10 Free WordPress Plugins We Love in 2016

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WordPress itself offers the most basic functionality. As a standalone, nobody will deny that it is a very powerful CMS (and arguably, the most widely used). However, many users find that it simply does not offer all of the functionality they need to run a business. Fortunately, there are an incredible number of plugins available that serve the purpose expanding this platform’s capabilities. A quick search will show you that the prices of plugins run the gammut from free to budget-busting, but in most cases, you can enjoy the best of WordPress at virtually no additional cost. Let’s take a look at 10 plugins that fall into this category and offer functionality that will be universally beneficial, no matter your niche. 

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