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AMA Webcast: How to Integrate Social Media and Content Strategy – October 23rd
By Julie Lyons
A strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Join the American Marketing Association on October 23rd for the webcast: How to Integrate Social Media and Content Strategy
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Microsoft Announces Availability of New Office 365 Plans for Small and Midsized Businesses
By Julie Lyons
Microsoft announced last week the availability of three new Office 365 plans designed to meet the needs of small and midsized businesses with up to 250 employees.
Office 365 is transformational for businesses of all sizes, but levels the playing field for small and midsized businesses (SMBs) in particular due to it makes enterprise-grade tools affordable and easy to set up and manage. The new plans are called Office 365 Business, Office 365 Business Essentials, and Office 365 Business Premium.
5 Ways to Increase Your Web Traffic
By Lisa Kirschner
Looking for ways to ramp up your web site traffic quickly and easily? I often hear from folks who think that they need to do full-scale web site redesign to get more traffic—but more often than not, that’s just not the case!
There are a lot of ways that you can significantly increase your monthly visits without spending thousands of dollars on a redesign. Check out my top five suggestions for driving more visits below.
1. Blog frequently
This is the #1 step that I recommend to almost all of my clients who want to increase traffic. Blogging is hands-down the best way to attract new visitors to your site. It’s quick, it’s easy and it attracts better than any other inbound marketing tactic.
AMA Webcast: Online Reputation Management for Marketers – October 17th
By Julie Lyons
Did you know that 90% of customers are influenced by online reviews? More than ever before, your customers are making decisions based on what they read on review sites and through social media.
Join the American Marketing Association October 17th for their Online Reputation Management for Marketers webcast and learn where your customers are talking about your business, and how you can turn your best customers into your most effective online advocates.
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Lisa Kirschner Offers DIY SEO Insights on CIO.com
By Julie Lyons
CIO.com asked Lisa Kirschner, Flair’s founder and managing director, and other experts for advice, tips and tricks about do-it-yourself SEO audits.
In the article, Lisa and the other experts advise regular search engine optimization audits to ensure that your web site effectively evolves with Google’s ever-changing search algorithm.
As the article points out, a thorough site audit is usually best left to the professionals, but you can still perform a high-level audit of your web sites’ performance using free online tools, such as Flair’s free SEO audit tool.
[Read more…] about Lisa Kirschner Offers DIY SEO Insights on CIO.com
[EBOOK] Optimizing Landing Pages
By Julie Lyons
The average attention span online is about eight seconds. But how do you get someone to read and convert on your landing page in that short time frame?
Landing pages literally serve as the location your prospect “lands” on your website. In addition to prospects, many repeat visitors or customers will come across your landing page. Your landing pages need to be optimized for every stage of the marketing funnel.
This ebook will teach you how to:
- Optimize every element of your landing page
- A/B test your landing pages
- Get your landing pages shared online
Lisa Kirschner Talks Hubspot in Website Magazine
By Lisa Kirschner
Have you heard a lot about Hubspot’s content optimization system (COS) and you’re wondering how it stacks up against other CMS tools?
Website Magazine asked me and nine other marketing experts to talk about what CMS tools we use and how those tools have helped us get better results from our online marketing efforts or our clients’ online marketing efforts.
After the other marketers talk about how they’re getting…well…predictable results from well-known tools such as WordPress and Joomla, I close out the article with information about how Hubspot absolutely crushes these other tools.
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Facebook Adds “Your Pages” Box To Page Administrators’ Timelines
By Julie Lyons
How’d you like a reminder to update your business’ Facebook page? Facebook recently launched a new “Your Pages” module at the top of many page administrators’ feeds.
The new module is located in the upper-right hand corner of admins’ timelines. It shows a snapshot of how well a page is doing, showing rolling weekly figures for new page likes and average post reach.
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AMA Webcast Oct. 3rd: Dealing With “Digital Distress” – How To Be A Successful Marketer In Today’s Digital Era
By Julie Lyons
Join Adobe and Deloitte Digital for a presentation of the latest changes and trends affecting marketing technology, including what’s new, what’s possible, and what’s necessary to drive relevant online experiences.
The last few years have brought an onslaught of buzzwords, distractions, and breakthroughs in digital experiences that have affected customer acquisition, retention, and advocacy.
Key Takeaways Include:
- Learn about key digital marketing trends around mobile, the internet of things and the era of digital
- Find out how these trends and the move to digital are causing marketers “digital distress”
- Gain insights into what the technology needs are to address these challenges and what is required
for organizations to be successful when delivering consistent customer experiences
