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Showing trumps saying, every time
By Joanna Ellis-Escobar
In the words of The Content Advisory’s Robert Rose:
“Marketing is telling the world you’re a rock star.
Content Marketing is showing the world you are one.”
I couldn’t agree more. Your content marketing strategy needs to be more than just your blog, or just your Facebook page or just the premium downloadables on your site.
Content marketing is an all-encompassing feat. It’s strategic, a road map, with multiple courses and dozens of routes and so many winding trails, all that lead your user-slash-reader-slash-customer to one very detailed, well-thought out, premeditated, specific place…to the belief that YOU, are a rock star. And why do they believe this?
Because you showed them.
Now I’ll be the first to admit, this is no easy task. Mapping out your content marketing strategy to show the world that you are in fact, a bona fide, legit, authoritative, one-of-a-kind rock star isn’t something that happens over night. It takes time, and a honed view of the big picture.
But I promise you…it is achievable. It sounds scary, but all it really takes are the right stories in the right place at the right time.
Top WordPress news for week ending 7/13/18
By Joanna Ellis-Escobar
This week’s roundup is WordPress-focused. See below for everything you may have missed in the last week in the world of WordPress news. We even threw in some World Cup news…
- 3 best WordPress alternatives for serious business owners (AllBusiness)
Wondering if a WordPress site is your only option? Not so, my friends…Check out AllBusiness’s breakdown on the top three alternatives to WordPress – and they break it down even further by segmenting the top options for content-based sites, eCommerce sites and blog-only sites. - 11 WordPress plugins for customer support (PracticalEcommerce)
Bad, untimely or an entire lack-thereof customer service can KILL your business. Take a look at PracticalEcommerce’s article on the 11 best WordPress plugins for customer support.
[Read more…] about Top WordPress news for week ending 7/13/18
#tbt Post
How to install a free WordPress plugin
By Joanna Ellis-Escobar
If you have a WordPress site or blog, plugins are your new best friend.
Plugins are easy to install and offer your site added functionality and new features. Think of them like an app on your phone. They add extras to your site.
There are thousands of plugins, both free and paid premium, out there – so if you’re hoping to add sliders to your site, or allow users to comment on your blog or add social icons to your pages, chances are, a plugin will allow you to do so.
How do you install a plugin on your WordPress site?
WordPress has made it easy on you – follow these simple, step-by-step instructions and you’ll be on your way to plugin paradise.
For this How-to, I’ll walk you through the steps of adding a plugin that will allow your users to share your content via social (tip: if you’re not doing this…you should be!).
Ask an Expert: Industry Q&A
11 things you (absolutely) MUST CHECK before hitting publish (INFOGRAPHIC)
By Joanna Ellis-Escobar
Are you blogging with little to no reward or measure of success? It’s frustrating, right?
We know…we’ve all been there. But what if I told you actually writing and posting your blog is really only half the battle?
Want to know how to IMMEDIATELY make your blogs more effective and more engaging?
I’ll be honest – there is a lot to learn, know and do, but I promise you this: if you follow these (read: very simple) 11 tips, you’ll begin to see more results from your blogging efforts, virtually right away. And isn’t that what it’s all about anyway?
Check out the full infographic below!
(and, if you want to read more in-depth notes on the topic, you can check out my full blog too).
[Read more…] about 11 things you (absolutely) MUST CHECK before hitting publish (INFOGRAPHIC)
Top content marketing news for week ending 7/6/18
By Joanna Ellis-Escobar
Can you believe it’s already that time again? Time for the Flair weekly roundup…and with summer flying by as quickly as it is, I totally get it if you missed some of the content marketing news this week. No need to worry, though…Flair’s got your back. Check out the latest and greatest in the world of content marketing with my weekly round up. There are some REALLY great ones this week! Happy reading!
- Why brands need visual and image guidelines (The Content Standard by Skyword)
If a picture’s worth a thousand words, then imagine what the right picture can add to your content. Learn more about how to create and implement visual imagery that works to get you noticed…which, after all, is the whole point of content marketing, isn’t it??? - Content marketing ROI: 5 ways to measure content marketing success (Business to Community)
Whether you’re a one-person show or you’re trying to validate the worth of content marketing to the powers that be in your organization, learning how to measure what’s working (and what’s not) is powerful. Self-improvement through content marketing (Target Marketing)
All of us over here at Flair have a common bond in our vested and intense interest in mindful health. From essential oils, to Eastern medicine, to natural and alternative healing, to whole foods, to meditation…if it has the phrase “self-improvement” in it, sign. us. up. Check out how two of our collective favorite things in the world combine…self help and content marketing. [Read more…] about Top content marketing news for week ending 7/6/18
#tbt Post
Want to know how to add spark to your content marketing flame?
By Joanna Ellis-Escobar
Those who know me well will tell you…I can apply movie quotes to just about any scenario in life. Jerry Maguire, Ferris Bueller’s Day Off and Field of Dreams are a few in particular I tend to over-use.
“Show me the money,”
“It’s not show friends…”
“YOU’RE Abe Froman…the sausage king of Chicago???”
and, of course,
“If you build it, they will come…“
But the latter really isn’t true when it comes to marketing, or at least when it comes to content marketing. Because it doesn’t matter how awesome your content is…if you’re not throwing the gasoline on it, it’s probably going to die out. So how do you add that spark to your content marketing flame?
One way is the oh-so-powerful social media. Social is bringing brand awareness through influencer marketing, audience connection, inbound marketing and even the odd unboxing trend that seems to have weirdly taken off in the last couple years.
[Read more…] about Want to know how to add spark to your content marketing flame?
