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Top social media news for week ending 7/27/18
By Joanna Ellis-Escobar
Another week, another roundup. On deck this time, the top social media news that came out in the last week. Read on for everything you may have missed in the world of social media.
- How to use LinkedIn lead gen form ads (Social Media Examiner)
Everything you need to know about LinkedIn’s lead generation form ads. Hint: they make it super easy. - YouTube announces new ways to view VR content through the app (SocialMedia Today)
Virtual reality is here to stay – and YouTube is preparing to capitalize on it. Check out the latest in how YouTube is leading the charge to win the VR race. - Customers are less satisfied with social media sites (WARC)
Nothing earth shattering here…people are concerned and “least satisfied” with ads and privacy protection (or lack there-of). Check out which platforms rank the worst, and get some surprising stats on just how underwhelmed users are. [Read more…] about Top social media news for week ending 7/27/18
#tbt Post
Top 5 Marketing Events in August
By Joanna Ellis-Escobar
Are you attending any great events coming up in the next few months? Here’s a look at our top five marketing events in August. Think of it like our wish list of events…if we didn’t have to work, we’d hit them all!
What? DigitaLatest
When? August 6-9, 2018
Where? Industry City, NY
Targeting CMOs and senior marketers, brand leaders, agencies and media partners, DigitaLatest was designed to keep marketing executives and leaders in the know with the most up-to-date technology and tools in the industry.
What? Digiday’s Content Marketing Summit
When? August 6-8, 2018
Where? Vail, CO
Digiday’s content marketing summit has it all…stellar speakers, engaging activities and networking opportunities galore. Throw in the morning yoga sessions and you will NOT want to miss this event. See how content marketing has changed and what your brand needs to do to keep up. [Read more…] about Top 5 Marketing Events in August
How To Post #2
Top 9 best SEO tips you ABSOLUTELY should be using
By Joanna Ellis-Escobar
SEO tips are easy to come by, but sometimes navigating what’s important and the order of priority can be overwhelming. If I’ve just described your feelings on SEO, then this one goes out to you.
We deal with SEO all. day. long., so we know the best ways to improve it by simply (and consistently) using the right combination of tactics across all your content.
Learn everything you need to be doing – from the basic (do your keyword research), to the not-so-well-known (optimize your alt tags) – to get the best results from your SEO efforts.
[Read more…] about Top 9 best SEO tips you ABSOLUTELY should be using
Top SEO news for week ending 7/20/18
By Joanna Ellis-Escobar
Each week we do a roundup for you, covering the top five articles that came out on a specific, digital marketing-related topic. This week’s roundup is on SEO news. So if you had a crazy weed and weren’t able to keep up on the SEO news that came out, don’t worry – we’ve got you covered. Read on for the top five SEO-related articles that came out over the last week.
- How to Optimize Content Efforts for SEO (MarTech Advisor)
One of the best articles “summing it all up” I’ve come across in a long time. Learn quick, easy ways to use SEO to its fullest potential. -
How to project SEO traffic levels and avoid saying, ‘It depends’ (Search Engine Land)
So often we see our clients struggle to prove the validity or worth of content management to the higer-ups. I know it works, you know it works, but how do you prove to the boss that it works? Simon Heseltine helps you figure it out.
#tbt Post
Showing trumps saying, every time
By Joanna Ellis-Escobar
In the words of The Content Advisory’s Robert Rose:
“Marketing is telling the world you’re a rock star.
Content Marketing is showing the world you are one.”
I couldn’t agree more. Your content marketing strategy needs to be more than just your blog, or just your Facebook page or just the premium downloadables on your site.
Content marketing is an all-encompassing feat. It’s strategic, a road map, with multiple courses and dozens of routes and so many winding trails, all that lead your user-slash-reader-slash-customer to one very detailed, well-thought out, premeditated, specific place…to the belief that YOU, are a rock star. And why do they believe this?
Because you showed them.
Now I’ll be the first to admit, this is no easy task. Mapping out your content marketing strategy to show the world that you are in fact, a bona fide, legit, authoritative, one-of-a-kind rock star isn’t something that happens over night. It takes time, and a honed view of the big picture.
But I promise you…it is achievable. It sounds scary, but all it really takes are the right stories in the right place at the right time.
Top WordPress news for week ending 7/13/18
By Joanna Ellis-Escobar
This week’s roundup is WordPress-focused. See below for everything you may have missed in the last week in the world of WordPress news. We even threw in some World Cup news…
- 3 best WordPress alternatives for serious business owners (AllBusiness)
Wondering if a WordPress site is your only option? Not so, my friends…Check out AllBusiness’s breakdown on the top three alternatives to WordPress – and they break it down even further by segmenting the top options for content-based sites, eCommerce sites and blog-only sites. - 11 WordPress plugins for customer support (PracticalEcommerce)
Bad, untimely or an entire lack-thereof customer service can KILL your business. Take a look at PracticalEcommerce’s article on the 11 best WordPress plugins for customer support.
[Read more…] about Top WordPress news for week ending 7/13/18
