Flair Interactive

You are here: Home / Archives for JUMP START

JUMP START

by on

Top 5 inbound marketing news updates for week ending 6/29/18

By Joanna Ellis-Escobar

update inbound marketingIn the words of Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.” Same could be said about inbound marketing. But you don’t have to worry if you had a busy week and couldn’t keep up – we rounded up our fave news articles for you. Check out this week’s top five inbound marketing news clips. 

  1. The future of B2B marketing: A much-needed human touch (Forbes)
    Inbound marketing, by definition, has the human factor embedded into its very philosophy. Everything (read: EVERYTHING) is about making that connection. See how this relates even to the world of B2B, because even in biz, it’s still about the people.  [Read more…] about Top 5 inbound marketing news updates for week ending 6/29/18

by on

Top 5 Marketing Events in July 2018

By Joanna Ellis-Escobar

Marketing events july 2018Coming at you with the must-go-to marketing events of July. 

What?  MozCon

When? July 9-11, 2018

Where? Seattle, WA

The showstopper event that has something for everyone, from content marketing to SEO to social…MozCon is one of the most-anticipated industry conferences of the year. And if you need more convincing? This three-day event even has a friendly hugging robot, Roger – I mean, what more could you want from a marketing conference?

 

What?  Facebook Ads Summit

When? July 9-13, 2018

Where? ONLINE

We love online events, because packing your bags in the summer should be for vacation, not conferences. So put your suitcase back in the closet and post up at your desk for this online summit geared toward any marketer or biz looking to fine-tune their Facebook ad strategy. The live online training, put on by none other than our fave social media gurus at Social Media Examiner, will leave you in awe. You’ll walk away with a better understanding of the power and capacity Facebook has to offer, so you can generate revenue and further your brand-promotion through your Facebook ads.

[Read more…] about Top 5 Marketing Events in July 2018

by on

5 most popular content marketing infographics in June 2018

By Joanna Ellis-Escobar

content marketing infographics june 2018Want to hear some pretty staggering stats? 

  • Posting content with images can result in 650 percent more engagement than posts that only have text. Think about that: – 650 percent!
  • Posts that include videos typically attract three times more links than the wordy-text-only versions. 
  • Consumers are 85 percent more likely to purchase something after watching a product video. 

So if you’re the type who believes visual content doesn’t matter, or that it’s not worth the money you’ll invest in creating it, I urge you to read on, because if you’re not taking advantage of all that visual content has to offer you (and your brand), you’re missing out on a huge opportunity. In fact, according to HubSpot, infographics are shared three times more often than any other form of content. 

On that note, let’s check out the top five infographics we saw in June.  [Read more…] about 5 most popular content marketing infographics in June 2018

by on

Top 26 revolutionary ways inbound can delight customers

By Joanna Ellis-Escobar

bulls eye targetInbound marketing is many things…but the one thing it’s not? Simple. It’s complex, multifaceted and, when done right, effective.

If you’ve wanted to implement inbound strategy but feel overwhelmed with where to start, here’s a list of 26 (some of them are very simple) easy-to-do ways you can use inbound marketing to transform your reach and strengthen everything there is when it comes to your brand identity. Read on for our list of the best ways you can use inbound marketing to surge ahead of your competition. 

  1. Develop Buyers Personas – This is, in a nutshell, the single most important aspect of inbound marketing. Buyer Personas are fictional representations of who your target demographic is. Once you have researched the age range, gender, specific problem they have, where they go for info (Facebook? LinkedIn? Pinterest? Google search?) you can then create and deliver content they would find useful. 
  2. Define, then address, pain points – You’ll start this process with your persona development, and you’ll use it in everything you do. You don’t want content that’s just fluffy and shows “yay, you can create content!” You want content that’s useful. So what’s the main reason your audience needs you? Great! Now show them how you can help!
  3. Personalize content – This is where your Buyers Personas become worth the time you invested in the process of getting them done. You know who your product or service is good for, and you know where those people are…now make sure your content is exactly what they need…and put it exactly where they go.
  4. Use forms – Using smart forms on your site accomplishes two things. One, you gain valuable data and information about your customers. And two, you make it as easy as possible on them. Smart forms dynamically adapt to your user, displaying data and updating per their experience. Have they been there before? Filled out a form before? Capture more info and a better picture of who your customer is through the use of smart forms. 
    [Read more…] about Top 26 revolutionary ways inbound can delight customers

by on

Top 5 social media news articles for week ending 6/22/18

By Joanna Ellis-Escobar


Social media has single-handedly changed the face of marketing. In an industry that inherently grows and reinvents itself, the addition of social to marketing has added a whole new necessary level of thinking for marketers. We love the fast pace of social, so we’re constantly reading to keep on top of our game, but we get it if you took a breather this week.

No worries…here are our favorite stories that came out in the last week. Our weekly top industry news post – this week, social’s on deck. Happy reading and happy weekend!

  1. How to solve 3 major social media marketing pain-points that continue to exist (Business 2 Community)
    B2C bridges the gap between just using social media in your marketing, and using it effectively. Learn how to overcome the three biggest pain-points marketers encounter when trying to use social to their advantage – from how to find and utilize time and resources, to validating your ROI (oh, hey boss), to staying on track with your consistency.
  2. Looking for ways to improve your customer engagement on social media? Here are 8 (Entreprenuer)
    Eight rules for using social (and actually engaging, which is really the only point, no?) – from the no-brainers (post a lot, have a personality), to the less traveled path if you’re just getting started
    (running promotions and campaigns to encourage engagement).
    [Read more…] about Top 5 social media news articles for week ending 6/22/18

by on

11 things you absolutely MUST do before posting your blog

By Joanna Ellis-Escobar

11 things to do before you publishI recently posted a blog on how to write killer content. In it, I discuss the top five resources the Flair team regularly uses when we create content. I thought I’d keep the convo going and let you in on our top tips for what we do just before we hit publish. Think of it as your pre-posting checklist.

  1. Don’t write in long chunks of text – a recent study by Microsoft Corp. shows the average attention span of most humans went from 12 seconds in 2000 to just eight seconds in 2015. (For comparison, a goldfish’s attention span is thought to be about nine seconds…but I digress…)
    TOP TIPS: 

    • Short blocks of text, bulleted lists, headings and subheadings (brownie points for bolding) are your best friends when blogging. 

    • Keep in mind – you basically have about seven seconds to capture your readers’ attention – ultra long paragraphs and chunks of text will lose ‘em.

  2. Link – embed high quality links, both to your own content and to others’. Link to older content you wrote (hello, thought leader…), link to studies and research, quote people you admire, be a resource to your readers.
    TOP TIPS: 

    • Be sure to set your links to “open in new page” so readers aren’t leaving your post.

    • Make sure you check your links – you definitely don’t want to include any broken links.

    • Find balance – don’t over-stuff your post with too many links.


     [Read more…] about 11 things you absolutely MUST do before posting your blog