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How to install a free WordPress plugin
By Joanna Ellis-Escobar
If you have a WordPress site or blog, plugins are your new best friend.
Plugins are easy to install and offer your site added functionality and new features. Think of them like an app on your phone. They add extras to your site.
There are thousands of plugins, both free and paid premium, out there – so if you’re hoping to add sliders to your site, or allow users to comment on your blog or add social icons to your pages, chances are, a plugin will allow you to do so.
How do you install a plugin on your WordPress site?
WordPress has made it easy on you – follow these simple, step-by-step instructions and you’ll be on your way to plugin paradise.
For this How-to, I’ll walk you through the steps of adding a plugin that will allow your users to share your content via social (tip: if you’re not doing this…you should be!).
Ask an Expert: Industry Q&A
11 things you (absolutely) MUST CHECK before hitting publish (INFOGRAPHIC)
By Joanna Ellis-Escobar
Are you blogging with little to no reward or measure of success? It’s frustrating, right?
We know…we’ve all been there. But what if I told you actually writing and posting your blog is really only half the battle?
Want to know how to IMMEDIATELY make your blogs more effective and more engaging?
I’ll be honest – there is a lot to learn, know and do, but I promise you this: if you follow these (read: very simple) 11 tips, you’ll begin to see more results from your blogging efforts, virtually right away. And isn’t that what it’s all about anyway?
Check out the full infographic below!
(and, if you want to read more in-depth notes on the topic, you can check out my full blog too).
[Read more…] about 11 things you (absolutely) MUST CHECK before hitting publish (INFOGRAPHIC)
Top content marketing news for week ending 7/6/18
By Joanna Ellis-Escobar
Can you believe it’s already that time again? Time for the Flair weekly roundup…and with summer flying by as quickly as it is, I totally get it if you missed some of the content marketing news this week. No need to worry, though…Flair’s got your back. Check out the latest and greatest in the world of content marketing with my weekly round up. There are some REALLY great ones this week! Happy reading!
- Why brands need visual and image guidelines (The Content Standard by Skyword)
If a picture’s worth a thousand words, then imagine what the right picture can add to your content. Learn more about how to create and implement visual imagery that works to get you noticed…which, after all, is the whole point of content marketing, isn’t it??? - Content marketing ROI: 5 ways to measure content marketing success (Business to Community)
Whether you’re a one-person show or you’re trying to validate the worth of content marketing to the powers that be in your organization, learning how to measure what’s working (and what’s not) is powerful. -
Self-improvement through content marketing (Target Marketing)
All of us over here at Flair have a common bond in our vested and intense interest in mindful health. From essential oils, to Eastern medicine, to natural and alternative healing, to whole foods, to meditation…if it has the phrase “self-improvement” in it, sign. us. up. Check out how two of our collective favorite things in the world combine…self help and content marketing. [Read more…] about Top content marketing news for week ending 7/6/18
#tbt Post
Want to know how to add spark to your content marketing flame?
By Joanna Ellis-Escobar
Those who know me well will tell you…I can apply movie quotes to just about any scenario in life. Jerry Maguire, Ferris Bueller’s Day Off and Field of Dreams are a few in particular I tend to over-use.
“Show me the money,”
“It’s not show friends…”
“YOU’RE Abe Froman…the sausage king of Chicago???”
and, of course,
“If you build it, they will come…“
But the latter really isn’t true when it comes to marketing, or at least when it comes to content marketing. Because it doesn’t matter how awesome your content is…if you’re not throwing the gasoline on it, it’s probably going to die out. So how do you add that spark to your content marketing flame?
One way is the oh-so-powerful social media. Social is bringing brand awareness through influencer marketing, audience connection, inbound marketing and even the odd unboxing trend that seems to have weirdly taken off in the last couple years.
[Read more…] about Want to know how to add spark to your content marketing flame?
Top 5 inbound marketing news updates for week ending 6/29/18
By Joanna Ellis-Escobar
In the words of Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.” Same could be said about inbound marketing. But you don’t have to worry if you had a busy week and couldn’t keep up – we rounded up our fave news articles for you. Check out this week’s top five inbound marketing news clips.
- The future of B2B marketing: A much-needed human touch (Forbes)
Inbound marketing, by definition, has the human factor embedded into its very philosophy. Everything (read: EVERYTHING) is about making that connection. See how this relates even to the world of B2B, because even in biz, it’s still about the people. [Read more…] about Top 5 inbound marketing news updates for week ending 6/29/18
Top 5 Marketing Events in July 2018
By Joanna Ellis-Escobar
Coming at you with the must-go-to marketing events of July.
What? MozCon
When? July 9-11, 2018
Where? Seattle, WA
The showstopper event that has something for everyone, from content marketing to SEO to social…MozCon is one of the most-anticipated industry conferences of the year. And if you need more convincing? This three-day event even has a friendly hugging robot, Roger – I mean, what more could you want from a marketing conference?
What? Facebook Ads Summit
When? July 9-13, 2018
Where? ONLINE
We love online events, because packing your bags in the summer should be for vacation, not conferences. So put your suitcase back in the closet and post up at your desk for this online summit geared toward any marketer or biz looking to fine-tune their Facebook ad strategy. The live online training, put on by none other than our fave social media gurus at Social Media Examiner, will leave you in awe. You’ll walk away with a better understanding of the power and capacity Facebook has to offer, so you can generate revenue and further your brand-promotion through your Facebook ads.
5 most popular content marketing infographics in June 2018
By Joanna Ellis-Escobar
Want to hear some pretty staggering stats?
- Posting content with images can result in 650 percent more engagement than posts that only have text. Think about that: – 650 percent!
- Posts that include videos typically attract three times more links than the wordy-text-only versions.
- Consumers are 85 percent more likely to purchase something after watching a product video.
So if you’re the type who believes visual content doesn’t matter, or that it’s not worth the money you’ll invest in creating it, I urge you to read on, because if you’re not taking advantage of all that visual content has to offer you (and your brand), you’re missing out on a huge opportunity. In fact, according to HubSpot, infographics are shared three times more often than any other form of content.
On that note, let’s check out the top five infographics we saw in June. [Read more…] about 5 most popular content marketing infographics in June 2018
