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#TBT: PPC – what you should avoid (and do) to be successful
By Joanna Ellis-Escobar
For this week’s #throwbackthursday post, we’re looking back at a 2013 blog from SEMRush on silly mistakes marketers make when it comes to pay per click campaigns. Curious to know what those are? You can check out the original article, but if you don’t have time to read the whole thing…no worries…here are the down-and-dirty mistakes you want to avoid in your campaign:
- Don’t bid on lame keywords
- Don’t bid on your own name
- Don’t send people to a landing page that doesn’t relate
- Don’t repeat your ad copy
- Don’t forget to diversify
All great tips – even five years later, these “don’ts” still largely apply. But we think there are a few “do’s” worth mentioning, too…so read on to learn four (more) things you should do to ensure you have a successful pay per click campaign.
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Top 3 GDPR resources…because you’re almost out of time!
By Joanna Ellis-Escobar
We know many of you are concerned about Friday’s GDPR implementation deadline, so we’ve put together a quick list of resources that can help you sort through what’s needed. Remember, anyone who gathers information from online visitors in the European Union (even if they are not purchasing anything!) needs to comply with GDPR in order to avoid potential hefty fines in the millions. Yes, millions.
We scoured all our faves to get you the best GDPR info out there. If you have questions about the new regulation set to go into effect on Friday, May 25, take a look at our top three GDPR resources or consult your legal counsel.
1) What is GDPR and What is Your Web Host’s Role in It? (SITEGROUND) – This fantastic Q&A webinar with our hosting partner Siteground and their legal counsel provides lots of useful information.
2) Get Ready for GDPR: Features You Can Start Using On Your Path to Compliance (HUBSPOT) – This is specific to forms, collecting and storing data and unsubscribing/opting out — all very important components of GDPR.
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#tbt Post: An article or blog post from the past, with a summary about how it’s changed since then
How To Post
Content marketing – is the queen ruling YOUR content house?
By Joanna Ellis-Escobar
With the much-anticipated Royal Wedding having finally graced us all with its presence, we thought this quote uniquely apropos. So in the spirit of all-things-Royal, let’s break down this idea from social media guru-ess Mari Smith –
“Content is King but engagement is Queen, and the lady rules the house!”
Think about this: Engagement is Queen…
Honestly? This just could not ring truer. Because the truth is, you could post a blog every day, tweet multiple times a week, pin every gorgeous board you can imagine and Instagram the heck out of your insightful thoughts and nuggets of experienced, useful wisdom, but if your audience isn’t engaging with any of it…
…really, what is the point?
You can’t just Ronco your content marketing – it simply isn’t a set-it-and-forget it deal. You have to think about it, research it, plan it, craft it, edit it, revise it, post it…and that’s all just the background work.
THEN, you have to make sure it’s reaching your audience.
How? It’s exasperatingly very simple yet remarkably complicated, all at the same time.
The tricky part about engagement is it’s about more than just what content you put out there…it’s also about how you put it out there.
Your goal is to give users what they want and need (even if they don’t know it yet), which in turn fosters engagement. Your content marketing stategy should be developing content that’s relatable, convenient and, ultimately, that solves a problem.
THIS is what nurtures engagement. And brands that engage, rule the house.
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Marketing-related quote and quick thoughts about it #2
Review of a software web site
Top SEO news updates for week ending 5/18/18
By Kristin Muckerheide
If you want to stay in the know on the best ways you can help your brand, check out our list of the top 5 search engine optimization news updates for this week.
1. Google confirms it shortened search results snippets after expanding them last December (Search Engine Land)
Have you been spending extra time crafting longer meta descriptions for Google search results? It may have been time wasted after all—Google recently confirmed they’ve shortened the snippets they show in search results, after having increased them just last December.
But if you’re already thinking of going back to shorten all your longer meta descriptions, Google says don’t worry too much about it – many of the snippets they choose to include in search results are dynamic, pulling from your content on your site rather than from your meta descriptions anyway [TAKE AWAY: content is STILL important…do you need help optimizing strategic onpage content? See how Flair can help you!]
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