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#TBT: Marketing strategies: They won’t buy without these 6 elements

By Kristin Muckerheide

ecommerce making a purchase online

In this week’s #TBT post, we take a look back at Digital Marketer’s 2013 blog “They won’t buy without these 3 elements (and they won’t even know why).”

What are those three magical marketing strategies?

1. Social proof – you don’t have to prove you’re trustworthy if others clearly trust you
2. Scarcity – the theory of “you didn’t know you needed it until you couldn’t have it”
3. Sensory language – the power of language and how the brain responds

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#tbt: Marketing lessons learned from 16 years of building a company

By Kristin Muckerheide

For this week’s throwback Thursday post, well be re-examining a 2013 Whiteboard Friday marketing talk from Moz’s founder, Rand TBTFishkin, where he discussed the top three marketing lessons he learned throughout his 16 years of building Moz.

Those top three takeaways included:

1. Marketing flywheels > growth hacks. Rand believes you’re better off investing your time and energy into marketing strategies that will keep momentum going (like a spinning wheel), than wasting time trying to find that next big trick. Growth hacks might work for a little while… until they don’t, leaving you (almost) where you were before. Point blank: it’s just not sustainable. On the other hand, an effective flywheel strategy builds momentum and energy along the way, becoming an engine that turns on its own. This should be the goal.

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Top 5 content marketing news for week ending 5/4/18

By Kristin Muckerheide

Have you been staying on top of the latest content marketing news updates? If not, the team here at Flair Interactive has you covered. business man reading newspaper outsideHere are five of the latest content marketing news updates for this week:

Not just for journalists anymore, the inverted-pyramid style of organizing and prioritizing information can be used in your content marketing efforts, too. Moz’s latest Whiteboard Friday demonstrates the what, why and how.
 
You might start seeing podcasts pop up in search engine results if Google has its way. They hope to start making audio content searchable by incorporating podcast metadata into search results. The audio content would appear alongside articles, videos and images, just like any other type of content.  

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[INFOGRAPHIC] The Ultimate Guide to GDPR

By Joanna Ellis-Escobar

The EU’s General Data Protection Regulation (GDPR) enforcement clock is ticking, and with the May 25 deadline looming,

gdpr blog image-2

businesses across the globe are wondering if and how the 99 articles included in the new legislation will affect them.

Did you know that anyone who has site visitors from the EU is affected by the GDPR, even if you don’t sell products online?

The GDPR overhaul is the EU’s largest change to privacy policy in more than two decades. Intended to better protect its citizens by ultimately dictating how organizations collect, process and store personal data, the essence of the regulation is transparency from organizations and individual control over users’ own data and privacy. And with hefty fines outlined for noncompliance, companies are sitting up and taking notice.

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5 most popular content marketing infographics for April 2018

By Kristin Muckerheide

Stay in the know about content marketing with these helpful infographics that have gone viral this month. 

5 most popular content marketing infographics april 2018

 

1. How to choose a content marketing platform or marketplace (and what’s the difference?) (MarketingProfs)

Do you know which tools are right for your content strategy? Is it a platform, or a marketplace? Explore the benefits of both, and answer five simple questions to help you determine which tool is right for your marketing plan.
 

2. A brief history of content marketing (The Content Strategist)

Would you be surprised to learn that content marketing has been around for more than a century already? Learn more about its history with this handy timeline. 

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Top 5 social media news for week ending 4/29/18

By Kristin Muckerheide

Have you been staying on top of the latest social media news updates? If not, the team here at Flair Interactive has you covered. Here business-man-1031755_640are five of the latest social updates for this week: 

Just about everyone and their mother (and their grandmother, at that) is on Facebook, or at least has used it at some point. But do you know all the helpful tools and features you can use on Facebook as a marketer? This article takes you through 12 such features that might be helpful to you in your social media marketing.

Overlooked features seems to be a theme this week. But this article doesn’t just talk about Facebook; it talks about how to make sure your marketing is effective among ALL social networks you choose to use in your social media marketing strategy.

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